I´ve recently received a literature study (in Dutch) from Aniek Jehee. She has written a really interesting piece about Brands Loving Games. Within this study she writes about: Advergames/ Branded Games, Game Skinning and Sponsorships.
For many of us, within this sector of the gaming industry, these three titles are familiar. Apart from the fact that there are several different names being used to determine these three under laying disciplines of Game Marketing.
Literature Study
Her main question within this study was: How can a brand, by using advergames, effectively communicate with their target group/audience on short and long term?
Apart from her main question she has defined sub question to reach her goal. These sub questions are also answered within her study about advergaming:
On the 4th of january 2010 Buzz Study released the top 50 social brands for 2009. This is al list based upon: “the most active Web presence based on overall online conversation volume.”
I´ve added the top ten brands below:
Rank
Chg
Brand
1
(+2)
Twitter
2
(-1)
Google
3
(+6)
Facebook
4
iPhone
5
(+2)
YouTube
6
(-4)
Obama
7
(-2)
Mac
8
(-2)
Apple
9
(+3)
iPod
10
(-2)
Microsoft
You can download the entire list from the website of: Buzz Study
Note: Next week my Social Media webinar study will start, check out #SMMU on Twitter to know what my study contains. I for one can´t wait to get started. So stay connected to know what I´ll be learning.
With the coming of Twitter and Microblogging the growth of short url generators has spread like a wild fire. But with change there is always corruption and innovation. Therefore people who want to do bad and send out Spam links they can, because visitors won´t notice if the link is Spam. For instance image retweeting without knowing what kind of link you really are sending to your followers.
But as said before, with change there is also innovation. First there where the simple and “ugly” url shortener, like: http://bit.ly, http://is.gd and many more. Now there are generators like: http://twt.tc (looks great and does the trick just as good).
The only question remains do these Short URL websites generate money? This would really be the next step for URL shortener websites. I wouldn´t know how this would be possible, seeing as people are visting the website for a short time period, but where there is a will, there is a way. Maybe the following options are usefull:
Put banners on the short url website (simple).
Generate data, that can be used for market research, from the submitted “long” url´s (long period investment)
Redirect to a short “commercial” (by generated short url) before connecting to final destination (quick win, but possible destructive for your website)
I can image that there are many more possible ways to earn money by starting a url shortener website, but is this a real money maker?
Just let me know what you think and maybe we can add some more ways to generate money with a short url website and start one together.
Clay Shirky talks about how the internet has changed the way we communicate, but especially how communication has changed all over. When I look at what customers (big corporate companies) use the internet for and how they communicate with their target groups I can only say that things really need to change if they want to keep the power they´ve gotten used to.
We as consumers will get more and more power and everyone will become a competitor. Check out Clay Shirky´s talk on TED below:
I recently discovered that I´m really busy even though there is a World Wide Crisis going on. I might even say busier than I ever have been. It got me thinking about how this could have come to be.
I´m no saint, but just straightforward with all my customers. They no what to expect and most of all what not to expect. So you could say that I´m able to manage their expectations pretty good. Yet I´m not so sure if this is the reason I´m still running like crazy. So therefore I would like to ask all my readers to fill in this small questionnaire about how you are doing during this time of crisis.
