Posts Tagged ‘community’

Social Media: Business Strategy

Social Media | Posted by Koen Paquay
Jan 30 2010

So many people are talking about using Social Media as an instrument for generatiing more Sales, but there are only a few companies that REALLY use social media as it should be used. In this article I´ll show what companies should do to create a REAL presence.

Create a Presence

Everyone is hearing and seeing what´s happening on the online Social networks and because of that companies see potential and smell money. Except companies think it´s enough to be present to generate more sales, but nothing is further from the truth.

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Facebook: Farmville game

Game advertisement, Online Marketing | Posted by Koen Paquay
Oct 05 2009

Just recently I´ve once again rejoined the community Facebook. The reason why, a very easy, fun and social game called: Farmville. This game is all about managing your own Farm; growing vegetables & fruit, keeping animals, harvesting and plowing the land. A real Social Media Game.

The reason this game is so much fun is because you don´t have to play it all the time. You can easily stop playing for 3 days and then harvest (depending on the planted vegetables). Apart from farming it´s fun to share the game with all your friends. If you wish to join me, and become my neighbor, at Facebook and play Farmville just visit me at: Koen Paquay (you need to login to Facebook).

Apart from playing this game it´s also great way to make use of Game advertisement. Imagine placing a unique item in the Farmville marketplace with your brand on it. Or even placing your product in the game to get to the next level.

Question: Which brands and/or products (easy one) would be ideal to implement in this game? Remember the product and the brand need to relate to the game to make it really successful. Give me your insights, I´m curious what you think.

SocialMedia-game-Farmville

SocialMedia-game-Farmville

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