I´ve recently received a literature study (in Dutch) from Aniek Jehee. She has written a really interesting piece about Brands Loving Games. Within this study she writes about: Advergames/ Branded Games, Game Skinning and Sponsorships.
For many of us, within this sector of the gaming industry, these three titles are familiar. Apart from the fact that there are several different names being used to determine these three under laying disciplines of Game Marketing.
Literature Study
Her main question within this study was: How can a brand, by using advergames, effectively communicate with their target group/audience on short and long term?
Apart from her main question she has defined sub question to reach her goal. These sub questions are also answered within her study about advergaming:
- What is advergaming?
- What kind of advergames are there? Read the rest of this entry »
