Short URL´s and generating revenue

Social Media | Posted by Koen Paquay
Jan 04 2010

With the coming of Twitter and Microblogging the growth of short url generators has spread like a wild fire. But with change there is always corruption and innovation. Therefore people who want to do bad and send out Spam links they can, because visitors won´t notice if the link is Spam. For instance image retweeting without knowing what kind of link you really are sending to your followers.

But as said before, with change there is also innovation. First there where the simple and “ugly” url shortener, like: http://bit.ly, http://is.gd and many more. Now there are generators like: http://twt.tc (looks great and does the trick just as good).

The only question remains do these Short URL websites generate money? This would really be the next step for URL shortener websites.  I wouldn´t know how this would be possible, seeing as people are visting the website for a short time period, but where there is a will, there is a way. Maybe the following options are usefull:

  1. Put banners on the short url website (simple).
  2. Generate data, that can be used for market research, from the submitted “long” url´s (long period investment)
  3. Redirect to a short “commercial” (by generated short url) before connecting to final destination (quick win, but possible destructive for your website)

I can image that there are many more possible ways to earn money by starting a url shortener website, but is this a real money maker?

Just let me know what you think and maybe we can add some more ways to generate money with a short url website and start one together.

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The Return On Investment (#ROI) of Social Media

Social Media | Posted by Koen Paquay
Dec 05 2009

It doesn´t matter if you target B2B or B2C market, because Social Media works for all markets. You can almost forget the Blue Ocean and focus on the Red one. Just so long you use Social Media the way you should.

Check out this great video about what Social Media can possibly do for you. This video is made by Erik Qualman, author of the book: Socialnomics (which i´ve just ordered).

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Google Wave Account

Game advertisement | Posted by Koen Paquay
Nov 12 2009

I´ve finally got a Google Wave Account and therefor make use of the following extension list to test new application within Wave..

Google Wave Extension List

If you feel like joining me on Wave just let me know. My emailadres is: koenpaquay@googlewave.com

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Give me my Wave account

Google Wave | Posted by Koen Paquay
Oct 17 2009

This is exactly why I want a Google Wave account. This Pulp Fiction Wave you really need to see. It´s recommended that you know the Movie Pulp Fiction. Enjoy!!

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Facebook: Farmville game

Game advertisement, Online Marketing | Posted by Koen Paquay
Oct 05 2009

Just recently I´ve once again rejoined the community Facebook. The reason why, a very easy, fun and social game called: Farmville. This game is all about managing your own Farm; growing vegetables & fruit, keeping animals, harvesting and plowing the land. A real Social Media Game.

The reason this game is so much fun is because you don´t have to play it all the time. You can easily stop playing for 3 days and then harvest (depending on the planted vegetables). Apart from farming it´s fun to share the game with all your friends. If you wish to join me, and become my neighbor, at Facebook and play Farmville just visit me at: Koen Paquay (you need to login to Facebook).

Apart from playing this game it´s also great way to make use of Game advertisement. Imagine placing a unique item in the Farmville marketplace with your brand on it. Or even placing your product in the game to get to the next level.

Question: Which brands and/or products (easy one) would be ideal to implement in this game? Remember the product and the brand need to relate to the game to make it really successful. Give me your insights, I´m curious what you think.

SocialMedia-game-Farmville

SocialMedia-game-Farmville

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